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Letter from Rocio Gonzalez

I introduce myself

I am Rocío González, the person who imagined and launched Frambuã.

And you might be wondering what inspired me to create Frambuã? I always wanted to work in fashion, and my initial project was to create a brand of ballerinas, because the ballerinas that were available were all very classic, with a very high top, basic colours and there were no half sizes. I missed more variety, so I decided to go for it and Frambua was born as a footwear brand.

I was very clear about what the fundamental pillars of Frambuã had to be (and still are):

- Design
- Comfort
- Quality
- Made in Spain

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Frambuã began to introduce itself to the world, and I began to see Frambuã on the street, in the subway, friends and family acted as paparazzi and sent me photos of clients' feet wearing Frambuã.

Later, the textile collection was born, which has not ceased to surprise.

In both textiles and footwear, I have always opted for a product that is very much my own, and that does not follow trends. I refuse to be governed by trends, because then I would not create what I like, but what the market dictates.

I think our product is quite personal and gives a lot of strength to the look, elevating the look to elegance and making it different. Really, if you try it, you appreciate it. And that is our personal seal.

I don't want to go on much longer, because I know myself, I don't stop... and I repeat myself...

So I want these last lines to be a thank you to all the people (clients, family, friends, suppliers...) who have helped me on this journey, which although it seems nice, is very hard...


And I also want to say that I started Frambuã, but it's not just me, we are a great team that, like me, believes in this project and with their effort makes Frambuã follow this path.

Finally, and I am really finishing, of course, Frambua is YOU, who make Frambua here and what it is, because of you.

Very very grateful,

Rocio and her Team.